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Sleuth’s Idiocy of the Week Award

The most tasteless commercial opportunism following the death of Osama Bin Laden

Published on May 3rd 2011.


Sleuth’s Idiocy of the Week Award

Sometimes the material sent around by apparently sensible people is astonishing.

This is what Teignmouth based Devon company Corpdata thought was an excellent idea 24 hours after learning of the death of Osama Bin Laden.

Sleuth still can’t believe it. 

Remember this is a word for word copy of the message they sent to Confidential contacts in Manchester.   

‘The US 'Most Wanted List' has seen a bit of a shake-up.

‘Accurate information enabled the US to target their attention on a walled compound in Abbottabad. As a direct result, the small group of people called US Navy Seal Team Six have changed the shape of the international terrorist threat. It may yet prove to be an illusion, but many people will feel safer as a result. Yet despite their evident skill and years of experience, the troops would have been powerless to act without good information. 

‘But Al-Qaeda is still in business, and you need to be too!

‘Accurate information is just as vital for your marketing. You need to target the

  • right people with the
  • right authority in the
  • right organisations

‘Corpdata offers you the most accurate B2B marketing data in the UK, that's a fact!

With average data age of just 94 days, and 13 decision makers at each site, you can target the correct decision maker for your campaign.

‘To ensure your marketing is as effective as US Navy Seal Team Six, call us now.

‘Corpdata - Always up to date’

Sleuth wonders if heads will roll at Corpdata. Or should that be Corpsedata.

Favourite crazy sentence is: ‘But Al-Qaeda is still in business, and you need to be too!’

Bless that exclamation mark. Bless that coupling of Al-Qaeda and British businesses.

Oh dear, how wrong it all is.

Thanks to Tim Parkinson on flickr for the pic.

Follow @mcrsleuth on Twitter

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Edgar HooverMay 4th 2011.

This beggars belief

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