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VIDEO: Man City team up with EA Sports

New virtual kit launch part of deal, Liam Gallagher provides the soundtrack

Written by . Published on July 19th 2011.


VIDEO: Man City team up with EA Sports

IT'S STARTING to feel like Blue Moon on here, but here's another story anbout Manchester City.

The club has teamed up with the sports video game company, Electronic Arts Inc., as its new partner.

The deal was announced at EA’s campus in British Columbia as part of City’s summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry. 

As part of the agreement, dedicated MCFC virtual content will be distributed through the club and EA SPORTS’ digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.

For the first time in the studio's history, it has created a virtual kit launch which means supporters can now watch the team play in the new home kit and score a goal for the very first time this season.

The video, which is currently one of the first FIFA 12 gameplay edits available, was designed especially for City , showcasing the club’s stars and plugging the UK release of FIFA12, which happens on the 30th September 2012.

EA SPORTS will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, City Square and the family zone within the concourse.

Nick Harford, football business lead at EA SPORTS, said: “We are delighted to be entering into a dynamic new partnership with Manchester City. Through this agreement, EA SPORTS will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”

Virtual James MilnerVirtual James MilnerIan Cafferky, chief brand and commercial officer for Manchester City Football Club added: “The reputation of EA SPORTS is unparalleled, both within the video game industry and around the world.  The fact that a company of EA’s calibre has joined our stable of valued partners, shows a clear indication of the Club’s growth and appeal to a global audience.

“Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA SPORTS was therefore a natural fit and the beginning of what I know will be an exciting partnership.”  

A behind the scenes video will be released prior to the launch of FIFA 12, on 30th September, giving fans the opportunity to download an exclusive and unique free Club specific pack design.

The live kit launch involved Liam Gallagher and Beady Eye performing their version of Blue Moon. See the video below:

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Simon Binns shared this on Facebook on July 19th 2011.
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