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Tourism Worth £5.5bn To Greater Manchester

Big dividend from visitors boost city region

Published on March 6th 2012.


Tourism Worth £5.5bn To Greater Manchester

TOURISM was worth £5.8bn to the Greater Manchester economy in 2011, up 7.8% on 2010, according to new research.

Greater Manchester now attracts 8.8m overnight visitors a year and 91.4m day trippers. 

There were 77,000 full-time equivalent jobs in the GM visitor economy last year, a rise of 1,697 jobs on the previous 12 months.

The top photo shows an example of local and international tourism with people taking part in the Peterloo Massacre Tour, from Greater Manchester, elsewhere in the UK and Europe, for Manchester Histories Festival on Saturday 3 March.

The data was compiled using the Scarborough Tourism Economic Activity Monitor (STEAM), which uses a range of sources including hotel occupancy rates, room rates, surveys and figures for tourist attractions and tourist information centres.

Greater Manchester now attracts 8.8m overnight visitors a year and 91.4m day trippers. Visit Britain recently confirmed that Manchester has maintained its position as the third most popular destination in the UK for international visitors to Britain with more than 1m international visitors a year to Greater Manchester.

German architects on study visit to see how Manchester 'works'German architects on study visit to see how Manchester 'works'

Paul Simpson, managing director of Visit Manchester, said: "Tourism has long been a key economic driver for Greater Manchester and these figures show that during tough economic times the industry has not only maintained its contribution to the city - but increased it.

"Tourism is a team effort. We work incredibly closely with Manchester Airport, its airline partners, hotels and visitor attractions to promote the city in key international markets where there is a propensity to visit Manchester.

"A strong partnership approach is taken right across Greater Manchester with both the public and private sector to ensure the city-region delivers a great visitor experience."

THIS ARTICLE IS ADAPTED FROM ONE THAT FIRST APPEARED ON OUR SISTER SITE PLACE NORTH WEST.

John Rylands Library - culture tourismJohn Rylands Library - culture tourism

Christmas celebrations in Albert SquareChristmas celebrations in Albert Square

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7 comments so far, continue the conversation, write a comment.

ButchMarch 6th 2012.

I wish this tourism was more visible - certainly the international element. £5.5bn p- that includes everything I expect. Even people coming in for a day trip from Swinton.

AnonymousMarch 6th 2012.

Interesting considering the almost incessant "media battering" (nationally & internationally) the place is on the end of these days. Not helped, of course, by all these disgruntled BBC staff, sneering luvvies & want-away footballers etc - slagging the place off.

Oh well, at least it hasn't put the tourists off. (If we can "truly trust" this research, that is??)

Jonathan SchofieldMarch 6th 2012.

The key is not to be anodyne Anon. What was that Oscar Wilde quote about being talked about or not again?

Jeremy ShineMarch 7th 2012.

It's using the word 'tourism' that causes confusion as most people regard this as meaning people on holiday. Most visitors to Manchester are here on business or attending conferences with many more coming for concerts at the Area, etc or on shopping trips (Trafford Centre anyone!). However, they're all contributing to the economy.

Guide AMarch 7th 2012.

It should be visitors I agree Jeremy. As far as simple day--tripping, camera-toting classic tourists go I suspect we have way less than Chester for example.

JS3March 8th 2012.

We do have a good number of attractions/areas of interest, they just don't get the funding or attention from the council they deserve. For example Castlefield - fantastic area full of history, poorly maintained, unlit and mostly unsignposted (apart from the ones the residents helped to refurbish). One day MCC will realise....one day.

JoanMarch 8th 2012.

There's lots of improvements to Castlefield. Many of them via Castlefield Forum, the group for residents, small businesses, and anyone else interested in Castlefield. We also get a fair amount of funding from the council, and practical help in the form of input from a range of council staff. Have a look at the Forum's website http://www.ourcastlefield.co.uk It's currently being relaunched so if not available immediately you can visit later.

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