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This year Santa’s embracing the power of modern technology and allowing people to book appointments at his grotto by text message.

Published on December 11th 2006.


WHT DO U WNT 4 XMS? If you understood that then you could soon be texting Santa directly! Yes that’s right, Mr. Claus has embraced the power of modern technology and learnt how to text.

This is all thanks to Manchester Arndale, who have catapulted Santa into the 21st century by giving him a mobile phone. Santa will be putting his texting skills into practice from the comfort of his new state of the art grotto in Manchester Arndale.

The traditional Santa’s Grotto has been given a revamp with a revolutionary techno-booking service, whereby visitors book a slot in the grotto using the Touch-Screens in the centre or by visiting the Manchester Arndale website; www.manchesterarndale.com. Santa then texts to confirm the booking slot and the unique booking reference direct to the visitor’s mobile phone.

Glen Barkworth, General Manager of Manchester Arndale,said: “Manchester Arndale is constantly looking at ways to improve the centre as a shopping environment. We have ensured the service is easy-to-use and we are sure visitors to our improved grotto will be delighted with Santa’s service!”

The grotto’s refurbishment is in line with Manchester Arndale’s new multimillion pound look and feel. The virtual booking system will ensure kids and their parents will no longer need to wait hours to see Santa and his elves!

Lynda Moyo

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