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SohoConfidential for 2011

‘What Manchester does today, London does tomorrow’ as Disraeli said

Published on November 10th 2010.


SohoConfidential for 2011

Confidential Publishing, the firm behind online city magazine ManchesterConfidential.com has appointed Casey Gillespie to oversee its new London launch. The new online magazine will focus on the Soho area of the city and be called SohoConfidential.

The industry is definitely changing — we've seen a major shift in the past two years —I am very excited about the opportunity to work at Confidential Publishing and explore the brave new world that is online publishing.

As with Manchester it will focus initially on food and drink and evolve to cover news, arts, entertainment, health and beauty, property and business. Food and drink coverage will set the benchmark by becoming the most comprehensive, the most interesting, controversial and impartial in the whole area. The target readership of the site will be intelligent and educated and excited about what the city has to offer.

SohoConfidential is set for launch in spring 2011 and Gillespie is leaving her position as editor-in-chief at New York-based Zink Magazine to join as editor of the new site.

Gillespie spent eight years at the helm of Zink, since it launched in 2003. She will be joining Confidential Publishing in January 2011 and spending three months in its Manchester office before transferring to London full-time.

Gillespie also acts as an editorial consultant for a number of international online and print publications. Specialising in fashion, she is a regular at New York and LA fashion weeks and travels internationally sourcing the latest trends and designers.

Confidential Publishing runs websites similar to its Manchester title in Liverpool and Leeds, and is also considering New York as a potential future market.

Gillespie said: “After working in print publishing for more than a decade, I am thrilled to be able to turn my full attention to new media. The industry is definitely changing — we've seen a major shift in the past two years — and while I do not think online publishing will ever fully replace print, I am very excited about the opportunity to work at Confidential Publishing and explore the brave new world that is online publishing.

“Confidential Publishing is pushing the boundaries of what digital media can do and I am looking forward to being part of this amazing team.”

Mark Garner, managing director of Confidential Publishing, said: “We’re delighted to have secured a top class editor for our new project. We’re all excited about showing London what the Confidential model is all about and shaking up the city’s food and drink coverage, as well as bringing our own brand of news and features to the capital.

“Casey’s done New York and London is next on her list. We can’t wait to get started.”

Confidential Publishing was set up in 2003 and its flagship site, ManchesterConfidential.com has 305,000 readers and 70,000 subscribers. It covers food and drink, news, arts, entertainment, health and beauty, property and business and is aimed at the city region’s intelligent and educated readership. In October 2010, 1.7 million pages were viewed on the site. The company has won several awards including Top North West Brand in 2008 and One To Watch in 2007 at the How-Do Awards, which recognises local media in the North West.

The firm employs almost 30 people across its head office in Manchester, and offices in Leeds and Liverpool.

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5 comments so far, continue the conversation, write a comment.

AnonymousNovember 9th 2010.

Very best of luck!

GladstoneNovember 9th 2010.

I thought it was my old sparring partner Disraeli who said that!

MTNovember 9th 2010.

Love this idea! Better not start dissing the northerners though!

EditorialNovember 9th 2010.

It was indeed Gladstone. Changed. Ta

AnonymousNovember 20th 2010.

as a 15% Londoner I will wait with bated breath to see what happens Soho seems a rather small areas to concentrate on and the only place I can recommend is Hix's.

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