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Radio feedback latest – A Storm on the Horizon?

Published on April 25th 2005.

The Manchester Radio bid is still causing a stir in the Confidential offices, and people are genuinely getting interested in how the gaping gap in the airwaves is going to be filled.

We’ve laid down our favourites for the title of Manchester’s new radio station, and your feedback is being compiled into one serious database of feedback data.

The main aspect that is coming across in terms of giving the people what they want remains two fold. Half of the city still wants a station that is going to cover with broad strokes the music they like. To that extent, our favourites still remain in force, but creeping up behind them seem to be more of the stations devoted to keeping in tune with one particular type of music.

One of the specialist music stations that can be thrown into the hat judging by the feedback you’ve given so far is Storm – a station dedicated to rock music, for perhaps a slightly younger generation than a few of the other stations.

Popular, classic and modern rock which isn’t necessarily mainstream will be the order of the day. Whilst Asian music and some of the other options cater for a minority, these genres still don’t appear to be catching on enough to have the new station devoted entirely to it. The all-encompassing power of rock music appears to live on. Who said rock was dead?

Storm will also be concentrating on catering for unsigned bands, live performances and recordings. There will also be a decent amount of debate, chatter and banter about the local music scene, including gig guides and what’s on guides. Public information regarding getting home from gigs and even nights out in the city will also be driven forward in what claims to be a completely different station format.

Don't forget you can still speak out on the Manchester Radio Bid and win a meal for two at Malmaison - click here.

The Storm owners, GWR Group is pretty well established too – they own over 30 local stations around the country, and have already put a local advisory board together to help establish local links with Manchester – sounds like good preparation to us, with a good bit of confidence mixed in!

Taking into account the feedback you have given us so far, along with your own opinion, you can state your case for Manchester’s new station by emailing the head cheeses who will make the decision – Ofcom. Click through to their website, by clicking here. Their email address is commercialradio@ofcom.org.uk. Mark all emails ‘Manchester’ and Ofcom will be making their final decision in June 2005. Alternatively, you can go right to the top and tell the boss who you want as Manchester new station by writing to:

Neil Stock,
Head of Radio Planning and Licensing
Riverside House
2a Southwark Bridge Road

It’s a bit like voting for the general election – you don’t want to do it, but if you don’t you’ll only complain in a year’s time about the winner…..

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