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Peter Andre helps to swell Pride profits

Festival accounts show 2009 takings of almost £1m and a splash of cash from Bloxham

Published on August 27th 2010.

Peter Andre helps to swell Pride profits

Manchester Pride, the city’s annual gay, lesbian and transgender festival increased revenues in 2009, according to its latest set of accounts.

None of the trustees, led by chairman Andrew Stokes, chief executive of Marketing Manchester, received any payment from the company. It employed three-full-time staff and two freelance support staff.

The accounts, filed just days before the event takes place this weekend, reveal that the six-day carnival pulled in £961,241 for the year to August 31, 2009, compared to £898,940 the year before.

It said that the number of attendees had grown by 10 per cent to 42,000, which had been helped by ‘the continuing improvement of activities and entertainment...despite the unfavourable weather.’ Tickets process had increased slightly, apart from the Monday day ticket, which had dropped to £5.

The report of the trustees of Manchester Pride Ltd, filed alongside the accounts, said that ‘just over two thirds’ of that amount was raised through ticket sales, with £95,000 coming from sponsorship (2008: £120,000); £56,761 through donations (2008: £60,697) and £39,200 through grants (£33,490). Additional cash was also raised through trading during the event.

The company spent £796,277, with over two third of that going on the delivery of the Big Weekend event. Of the remainder, 12 per cent was spent on administration and three per cent on professional fees. The 2009 event raised £135,000 for charity; it held £92,000 in reserves.

The donations for the 2009 event came from Manchester City Council (£33,925), the Big Lottery (£4,400) and the Tom Bloxham Charitable Trust, which contributed £875. The Arts Council did not make a contribution, despite awarding the event ££6,000 the previous year. The accounts said the recession had ‘little impact’ on sponsorship and the event managed to pull in The Co-operative as new corporate sponsors.

The 2009 line-up included Peter Andre, Bananarama and Little Boots, as well as cabaret and other musical performances around Canal Street and Sackville Gardens, as well as the Saturday parade.

The company also has a subsidiary, Manchester Pride Events Ltd, which is responsible for all trading activity.

That part of the business spent £25,000 on the PR and marketing of the event and £32,000 on staffing costs. None of the trustees, led by chairman Andrew Stokes, chief executive of Marketing Manchester, received any payment from the company. It employed three-full-time staff and two freelance support staff.

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J E SibberingSeptember 1st 2010.

Only 14% went to charity? And the total of £961k doesn't appear to include any of the immense profits made by businesses.

The estimated benefit to the city is c.£20million, so how can the Pride website claim, 'The main goal of Manchester Pride is to raise money for a variety of LGBT organisations and groups within Greater Manchester...'

Yeah, course it is. My decision never to go again, since it lost its way still stands.


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