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New colours and postcodes for MediaCity

The Chase designs street planner for Peel

Published on September 20th 2010.

New colours and postcodes for MediaCity

A wayfinding route planner for MediaCityUK on Salford Quays has been developed by Manchester-based design agency The Chase.

The agency have created a streetscape graphic which uses colours instead of more traditional street names to highlight access routes around Peel Media’s £650m development.

Over the coming months, key street landmarks such as security bollards, cycle bays, plant holders and lighting columns will be colour-coded to match the MediaCityUK brand palette, providing a beacon of colour across the development. In addition, the five-acre piazza is named as two distinct areas – The Green and The Stage – with an event capacity of up to 6,500 people.

To complement the streetscape, Royal Mail and Salford City Council have supported Peel Media’s plans to develop an exclusive set of postcodes for the 36-acre development. The last two letters of the postcodes have been selected to suit the nature of each building at MediaCityUK. The studio block postcode is M50 2HQ and The Pie Factory will become M50 2PF.

Ben Casey, creative director at The Chase, said: “MediaCityUK allowed us to challenge the conventional way of naming streets. We developed a colour-coded system that will help people navigate around the area and gives flexibility when lighting the walkways.

“The simple idea of using individual postcodes was adopted, with the last two letters being the key identifiers stripping the address to its simplest and purest form”.

Bryan Gray, chairman, Peel Media, said: “Our streetscape is a simple but effective wayfinding tool to help MediaCityUK visitors, residents and workers identify where they are on site. As the city comes alive over the next few months, we look forward to rolling out the colour scheme across the entire campus.”

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Kevin TilleySeptember 21st 2010.

That graphic is useless, expanding it gives no more detail!

ChorltonladSeptember 22nd 2010.

Totally agree Cobbydaler, come on Confidential think with you reader head on every once in a while!

Try this link, you can enlarge -

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