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Match Fit Couture

Published on February 23rd 2006.


Football and fashion have been around for as long as anyone cares to remember, and for some of us the thought of a life without either one just isn't worth going into.

Last week at long last saw the two combined in the launch of a selection of contoured fit football shirts going by the name of Match Fit Couture. Ladies can now say goodbye to feeling like a frump in a baggy shirt that completely conceals their curves and welcome these cute and sexy alternatives.

With their captivating slogans reading 'Real women don't date…' teamed with 'Chelsea fans', 'Arsenal fans', 'United fans', 'City fans' and 'Scousers', you'll be haggling to by a season ticket just to wear it.

The idea for these provocative designs comes from 22 year old Suzi Wiseberg, from Hale. Her passion for both fashion and football prompted her to create the designer antidote to traditional football sports wear. "I have been customizing official team shirts for years…I just cut them up and sew them to fit my shape and make them a bit sexier." In an essentially male dominanted scene, Suzi breaks down barriers so that the ladies can not just walk into a stadium but saunter in. And why not? Men have their own place in fashion; they do vintage and couture just as eagerly as the girls do, and it's been clear that football merchandise has in the past been designed to comply with the male physique until now.

The idea behind these shirts is as original as the design itself as they are not intended to show allegiance to a particular team but rather they aim to segregate the wearer from a team that they despise, with true female sass and conviction. And they certainly seem to get the desired response. "I get a lot of attention because of them, especially at away games when I take the girls along."

The range isn't limited to one type of shirt, there are three tops to choose from, with T-shirts, long sleeved tops and of course tank tops there's a design for every type of football supporting fashion victim. With no other product like this currently out on the market, the 22 year old Cheshire lass is upping the ante when it comes to sports fashion for women as she intends to bring out a new range of shirts in time for the World Cup later this year.

So now it's possible to grab your vintage jeans or your denim mini and team it effortlessly with a football shirt and a whole bag of confidence to boot. Gone are the days of restrictive, unflattering male inspired football shirts - it's time to let the women through, with Suzi leading the pack. These high quality cotton shirts are available now and range from £29.99 - £34.99.

For more information on Match Fit Couture, click here to visit the website.

Natalie Schora
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