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Jamie Oliver confirms King Street restaurant

TV chef enters the fray, but Mulligans bins brasserie plans, reports Simon Binns

Written by . Published on August 27th 2010.


Jamie Oliver confirms King Street restaurant

Jamie Oliver has taken a step closer to opening his Italian restaurant in Manchester city centre by applying to the council for an alcohol licence.

The licence application from Jamie’s Italian Ltd reveals that the location of the restaurant will be at 100 King Street, confirming speculation that he was set to move into the former HSBC bank building on the street.

Oliver will be opening Jamie’s Italian in the former bank next year, although no official date has been given. The TV chef had held discussions over a number of sites in Manchester, including Spinningfields, but King Street had been the most heavily-rumoured destination. He also has branches of the restaurant in Bath, Brighton, Cambridge, Canary Wharf, Covent Garden, Cardiff, Covent Garden, Glasgow, Guilford, Kingston, Leeds, Liverpool, Oxford, Reading and Westfield.

Confidential asked the Jamie Oliver Group for a comment, although none had been received at the time of writing.

Oliver won’t have to complete with a restaurant overseen by fellow TV chef Gino D’Campo, however. Confidential has learned that the management team from Irish pub Mullligans has dumped plans to open a restaurant in the former Brasserie Blanc unit off King Street.

A source close to the discussion said the high rents being asked for the unit – understood to be almost £200,000 a year – had led to the deal being scrapped.

“That part of town is empty after lunch and there were other opportunities elsewhere,” said the source. “The Brasserie Blanc site will be staying empty for the time being.”

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31 comments so far, continue the conversation, write a comment.

EugeneAugust 27th 2010.

Yippee-de-doo-dah.

LOVE Jamie O

Leigh ScottAugust 27th 2010.

Dont get the whole rent thing there, what's Oliver paying then ?!

Caroline FaulknerAugust 27th 2010.

Bet Rosso are thrilled.

Scott NeilAugust 27th 2010.

someone on another thread here recently said the Oliver Italian gaffs (where are they? there's one in Bath, right? and a few in London i think, dunno about elsewhere) use all pre-done stuff, any pasta maker on display is there for show, etc. etc.

surely that is taking cynicism too far, or does Jamie indeed fleece his punters? i'd like to believe the former, as i find his boyish enthusiasm rather charming. (call me naive if need be.)

AnonymousAugust 27th 2010.

The above and the previous comment, are correct. When you dine at Jamie's, ask to have a gander in the kitchen mid-service. I have eaten at the Leeds & Liverpool branches and been disappointed onboth occasions - having had a three-course 'authentic' meal in less than a hour

AnonymousAugust 27th 2010.

£200k per year rent? Have a word with yourself Manchester City Council - you do sweet FA to bring business into Manchester, unless of course it's another f*cking Tesco

Leigh ScottAugust 27th 2010.

you mean you fancy him scott?!

Scott NeilAugust 27th 2010.

the way he handled those fish tacos in the Californian leg of his recent Yank series made me all gooey Scoteee...

Leigh ScottAugust 27th 2010.

scuse me - just gonna yak one up !!!!

Scott NeilAugust 27th 2010.

Yak? no, i don't think Oliver's ever filmed anything in Tibet.

Leigh ScottAugust 27th 2010.

ha-ha

EARL OF DIDSBURYAugust 29th 2010.

200,000 A YEAR FOR THE RENTING OF THE FORMER BRASSERIE BLANC !! , NO WANDER MANCHESTER CITY CENTRE IS STAGNATING! CAN MANCON PLEASE PUBLISH THE SALARIES OF THE MANCHESTER CITY COUNCIL CHIEF AND THE NEXT 20 (CHAMPAGNE SOCIALISTS IN PECKING ORDER PLEASE)TO SHED SOME LIGHT ON WHERE THIS MONEY IS GOING?

AnonymousAugust 29th 2010.

Do the Council set the rent? I'd imagine the site is privately owned (though obviously Council rates won't help).

AnonymousAugust 29th 2010.

I think that the site is council-owned, as are a lot of premises in that part of town. Never the less, whoever owns the site needs shooting for charging that much - anyway of clarifying Mr, Binns?

AnonymousSeptember 1st 2010.

Maybe it's different for the restaurants outside London but I was recently in the Covent Garden one and was explicitly told that the pasta was made by hand on site every day.

Even if that was a porkie pie the service and food were still very good compared to similar places and a million miles above Zizzi and at roughly the same price, maybe even slightly cheaper.

SpiceBoySeptember 1st 2010.

You mentioned Covent Garden twice in the list of areas!

Look forward to trying this place out..

Tushingham MooreSeptember 1st 2010.

Great news re Jamie's on King Street. Un-true re Blanc Brasserie's rent, which is £133k. We continue to market with Blanc being prepared to offer a contribution to reduce this rent.

AnonymousSeptember 1st 2010.

£133k per year is still way over the top. So Blanc is going to subsidise the rent? Pull the other one; you should hop over to the other rant about rents and landlords. The corporate landlords in this city are no better than the residential ones.

AnonymousSeptember 1st 2010.

Great news for who that Jamie's is opening on King Street. Oh you I guess, your letting was it? Another bland and souless chain, not great news for Manchester I feel

Duke FameSeptember 1st 2010.

It's implied above that the council acts as landlord for commercial premises within the city. Is this true? It seems to be way out of the remit of a local town council.

AnonymousSeptember 1st 2010.

MCR Council own a lot of commercial properties in Manchester

Duke FameSeptember 1st 2010.

If that is true, then it should be selling and reducing council tax with the proceeds. Town clerks should not be playing at monopoly, they are not really up to the job. They should be making sure the roads are clean and street lights work ok. NB. We will remove rants which are excessively rude, defamatory, or lack contact details for the email address supplied.

Andrew OllerenshawSeptember 1st 2010.

Have to say less than impressed by Olivers Leeds italian

Neil ThorntonSeptember 2nd 2010.

I was in Jamie's Kitchen in Brighton the other week and they were making the pasta in front of house on a big commercial machine. Very skillful it was, too.

About six different varieties. Completely fresh.

M30October 27th 2010.

Can anyone shed any light on what's going in the old Athenaeum?
I also don't understand why Oliver requires a ten floor building for one of his restaurants, the building seems better suited to a hotel.

Leigh ScottOctober 27th 2010.

there was an article on here regarding Athaeneum i think Binnsy wrote it.

Oliver is not taking ten floors for restaurant space. The ground will be Oliver's food outlet.
The rest of the building will be made up of conventional office space with two penthouses at the top...

Jonathan Schofield - editorOctober 27th 2010.

M30, Scoteee it's here http://tiny.cc/xblrm

AnonymousAugust 19th 2011.

I have eaten in two of jamie's restaurants (kingston-upon-Thames and Nottingham) (both fantastic looking restaurants promising a great night) and have to agree - food was really poor - pasta soggy and sauces were too much like someone just emptied a can of tinned tomatoes into the pan - my son and sister also visited on separate occasions and both felt the same - such a pity as I think he's a great writer of cookery books and tv presenter - he needs to keep his eye on the restaurant ball to maintain his reputation

Samantha HollNovember 5th 2011.

have eaten in 4 olivers restaurants,modern and well ran,if you like italian food you will love this,cannot wait for manchestert to open on that score anyone know when this will be

tblzebraNovember 7th 2011.

The sign's outside say 2012 Samantha; they're recruiting for staff at present.

ElaineJune 9th 2012.

Just eaten at Jamies' in King Street, Manchester - expected more with a city centre address like this - they clearly don't care or don't know - which is worse?? Waited 25 mins for a pre booked table, food v average, undercooked pasta, bland risotto, fundamental errors. Give us a school dinner or a 30 min meal in our own kitchen any day - Jamie you should be ashamed

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