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International Businesses Prefer Airport Over City Centre

New research shows 20% of international businesses looking to expand in the North West

Published on July 25th 2014.


International Businesses Prefer Airport Over City Centre
 

ACCORDING to new research by Deloitte and Manchester Airport City, international businesses are three times more likely to pick an airport location over the city centre when looking to expand their North West operations.

"Airport City is the ideal choice for any international business looking to relocate, with costs up to 40% cheaper than London developments."

The research, carried out on 256 business travellers at Manchester Airport between 30 April and 21 May 2014, monitors trends and changes in inbound international business traveller behaviour at Manchester Airport.

The survey found that 20% of companies that already had a presence in the North West were looking to expand. This is more than double last year's total, which stood at only 8%.

The results also showed that international businesses were three times as likely to opt for an airport location over the city centre. 

Airport CityAirport City

The research identified a surge in business travellers from India and China, with almost 10% of those travellers from BRIC countries (Brazil, Russia, India and China), 73% of which travelled from India.

Recent figures from the Office of National Statistics (ONS) found a huge 59% increase in visitors to Manchester from the BRIC countries last year, including an 86% increase in visitors from India.

These inbound business travellers cited an increase in UK customers and new ventures in partnership with North West businesses as key reasons for their increasingly regular business trips through Manchester Airport.
 
This BRIC growth follows the hugely successful International Festival of Business, which showcased the North West’s international trade credentials.

Jo Ahmed, Director of Global Employer Services at Deloitte in the North West said: “India is one of the fastest growing economies in the world, so the increased links between India and the North West are incredibly positive.
 
“I’ve been part of a number of trips to India to promote international trade, and I’ve seen first hand the synergies between the two – particularly Manchester and Bangalore. Both sides stand to gain a lot from business relationships, and I’m encouraged by this growth in visitor numbers."

Airport CityAirport City

Lynda Shillaw, Divisional CEO Property at MAG, which is a 50% joint venture partner in Airport City Manchester said:
 
“Manchester Airport is an established international gateway and a surge in the number of businesses looking to expand in the region is certainly something to be celebrated.

"Airport City Manchester is the perfect location to meet the requirements of such a diverse range of occupiers. Offering unrivalled connectivity regionally, nationally and internationally access to a strong talent pool and a positive quality of life is the ideal choice for any international business looking to relocate, with costs up to 40% cheaper than London developments." 

Other key findings include:

  • Responses came from 40 different countries across the globe.
  • Manufacturing (29%), TMT (17%) and healthcare/life sciences (13%) are the industry sectors with the most visitors.
  • The most common length of stay was 3 to 5 days (40%).
  • The countries with most number of visitors were Germany (15%), USA (13%) and Italy (7%).

More on Airport City Manchester here.

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    9 comments so far, continue the conversation, write a comment.

    Poster BoyJuly 30th 2014.

    Turkeys and Christmas Press Release.

    AnonymousJuly 30th 2014.

    When one uses Heathrow, or Gatwick airports, the people of Manchester should thank the Lord and the Council that they have an airport which is so accessible

    6 Responses: Reply To This...
    AnonymousJuly 30th 2014.

    That's certainly not the first thought that springs to mind when i've used T1 in the last few months.

    AnonymousJuly 30th 2014.

    I agree with that. Whenever I've been on holiday with other people who don't live in Manchester, I've been very grateful that the final leg of the journey is a 15-20 min taxi ride from the airport back to my apartment, as opposed to a further lengthy train ride or car journey back to another area of the country. Being able to get to the airport within 20 minutes is one of the better things about living in Manchester. It's so easy and cheap to go on weekend breaks to Europe because of that fact.

    AnonymousJuly 30th 2014.

    Gatwick Airport isn't even in London. It would be like Manchester Airport being in Stoke-on-Trent on Huddersfield. Regular trains, buses, and soon trams will carry Mancunians to the respective parts of the city and points beyond. 50 minutes on the tube to Heathrow or £32 for a Heathrow Express? No ta.

    AnonymousJuly 30th 2014.

    Why since the 1990s with the new terminal and second runway has there been NO significant investment in Manchester Airport.We were told the benefit of not been owned by shareholders but by Greater Manchester councils was that the management had more freedom To make long term investments.But while the likes of Heathrow have invested billions in new terminal buildings Manchester passengers have to suffer facilities that are a disgrace.Manchester Airports shoddy terminal buildings are a total disgrace.

    AnonymousJuly 31st 2014.

    In what way are they shoddy?

    SquirrelitoJuly 31st 2014.

    There are plenty of shoddy disgraces around at the minute, bu the airport isn't one of them, the reason it's sometimes chaotic is precisely because of ongoing investment and improvements (although Security is bizarrely overstretched lately). try JFK, Newark, O'Hare, Brussels, Arlanda, Rome (F), Athens, Sydney, Gatwick for size - no better and sometimes worse.

    crisbyJuly 31st 2014.

    Bizarre comment from Anon no.5 about 'no investment' - not been there for a while? - but I have to agree that T1 is extremely shoddy, so much so that after recent grim experience I'd rather travel to fly from another airport such as Liverpool than use it again, though T2 is OK in my view. Having used similar sized European airports - Prague, Helsinki, Barcelona, which are all quite pleasant - in the last year or two I wish UK airport managers and their architects would consider passengers - sorry, 'customers' - as human beings rather than solely as sources of cash. But that's true of all British airports, of course, and even T1 is no worse than UK average.

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