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Indy label starts and new record shop opens

Longevity and Ultravinyls aim to be long players

Published on February 7th 2011.

Indy label starts and new record shop opens

It’s always nice to hear about indies that are still determined to make an impact, despite competition from the big boys – especially in the music industry.

In Chorlton, Gareth Wandless has set up a new label called Longevity Records, which will aim to get decent new music into our earpipes without the artist needing a big budget.

Longevity officially launched at the end of January with a website and the digital release of a band called Rawcuss. Wandless has big plans for the future of the company too.

“Things don’t happen straight away, that’s why we chose the name Longevity,” he said. “We want records that are long-lasting and artists have a future.

“We’re not in it for the money; we want to give artists a platform. We’re hoping to build a relationship with major labels to support up-and-coming artists and maybe give them the step up to the bigger music world.”

The label has its roots in a showcase night for new bands which dates back to 2009 and teamed up with Ian Jackson’s Positive Promotions.

Longevity is still on every first Saturday of the month at Gigs Bar in Bolton and every last Friday at The Salutation in Manchester, with plans for a London showcase night in 2011.

The label’s current crew consists of Amadis & The Funkadelycs; Fixx 13 and Electric Giant, and they hope to unleash some of their artists at the 2011 Cadence Music Festival in Tydesley.

Any venues want to get involved with showcasing or any bands want to put the finishing touches to their ready-to-release tracks can visit www.longevityrecords.co.ukNot a million miles away in Sale, Ultravinyls, a ‘new shop selling old records’ is set to open on Tatton Road in March. The man behind the shop is Alex Lee, journalist, punk fan and a collector of vinyl.

“With HMV set to close 40 stores in the UK over the next 12 months and CD sales falling in 2010, the future would seem uncertain, but Lee is promising a brand-spanking new indie record shop ‘backed up with a wide selection of retrospective tat.’

“I want Ultravinyls to be the solution for everyone who loves the look, feel and sound of vinyl records,” said Lee. “It will be perfect for people who want real albums and singles rather than just MP3 files.”

Everything will be priced from £1 to £10 and you can try before you buy on the shop’s turntable.

The shop will be dealing in strictly second-hand records, so don’t expect to see anything from the X-Factor, Pop Idol or Britain’s Got Talent, just an eclectic selection from the 60s, 70s, 80s and 90s.

Turn up to the opening on March 1 for free sweets and badges, in the meantime, you can visit www.ultravinyls.net.

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