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How do you make money online?

Digital marketing agency theEword knows the secrets, and it doesn't mind sharing them

Published on January 5th 2011.


How do you make money online?

Hiring a specialist to get your company's website and online marketing performing at its best can feel a bit like getting an engineer in to fix your boiler. You don't fully understand what the guy did to make it work or whether or not they've done a good job. You just have to nod your head, pretend you know what they're talking about, and hope for the best.

TheEword generates millions of pounds worth of sales for its clients, using services including search engine optimisation, pay per click marketing, commercial copywriting, and social media marketing.

At Manchester digital marketing agency theEword, they take a different approach. When you hire them to help you make money online, they don't shroud the whole process in mystery and industry jargon.

Instead, they talk you through what they're doing and why it increases your profits. Even better, they teach you and your colleagues how to work some of the magic yourselves.

Al Mackin, managing director of theEword, explains: “We want our clients to have confidence in us – that means showing them results and ensuring they understand as much as possible about online marketing.

“We hold free boot camps and training sessions on search engine optimisation and produce detailed reports which are open and honest about web traffic, sales conversions, costs and your ranking in search engines.

“You don't have to be a client to have an SEO training session from us. Just get in touch and we'll come to your office to deliver one to your team.”

This commitment to sharing knowledge and being accountable is one of the reasons that theEword's expertise is in demand from leading international companies as well as some of the biggest local businesses.

These include law firm Pannone, workplace engagement specialist Best Companies (the people behind the Sunday Times ‘100 Best Companies to Work For' list) and mobile marketing company Million 2-1, which is part of global gaming developer IGT.

TheEword's transparent way of working is part of the attraction but nobody would hire them if they didn't get the solid results to match. They generate millions of pounds worth of sales for their clients, using services including search engine optimisation (SEO), online marketing, search engine marketing (SEM), pay per click marketing (PPC), commercial copywriting, link baiting (encouraging other web users to link to your website), and social media marketing.

All that expertise is delivered by a 16-strong team based in Trafford Park with a combined experience in digital marketing of over 30 years. Considering the company was only established in 2006, that's quite a growth spurt – and it's evidence that what they do works.

They help companies of all sizes, from SMEs to PLCs, and they're particularly keen to work with businesses based in and around Greater Manchester.

Says Al Mackin, “You might be looking to develop your first digital marketing plan, or you might already have a strategy in place. Either way, we'll make sure it is doing what it should. Our work is about driving traffic to your website, reducing your cost per sale, and focusing your campaigns so that you maximise your profits.

“All our techniques and services are tailored to suit your company. We won’t just apply a set of standard methods and hope for the best – we’ll determine the most effective way of achieving results in your field.”

And all without expecting you to get a degree in computer science in order to understand what's going on.

If you want to increase the money your company makes online, give theEword a call on 0161 848 4300 or email contact@theeword.co.uk.

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