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Co-op doing it for the kids
Truth About Youth launched with Royal Exchange
The Co-operative and the Royal Exchange Theatre are teaming up to try and change the negative perception of young people.
A two-year initiative called Truth About Youth, which will ultimately see young people from across Greater Manchester taking over the running of the theatre, is launched on November 22.
The Co-operative Foundation has spent £280,000 on the Truth about Youth project and is working with seven charity partners across Britain, supporting projects that will enable young people to work with adults, the media and the wider community.
The Royal Exchange’s contribution will involve about 1,000 participants over two years, in a programme of activities will culminate in a two week festival in the summer of 2012, produced, programmed and project managed by teams of 14 to 19 year-olds.
Leading up to the festival, young people will create cross-generational projects which explore society’s attitudes to youth. They will also take part in a programme of mentoring and training with Royal Exchange senior managers and staff giving them experience in the practical skills required to lead arts projects, produce a programme of work, and manage a building.
The project will also include a wide range of adults – media partners, community partnership groups, audience members, and the general public.
(back l-r): Greg Hersov, The Royal Exchange Theatre’s Artistic Director; Rob Moore, trustee of The Co-operative Foundation; actor William Ash (aka Deputy Headteacher Chris Mead in Waterloo Road); (front l-r) John Crouch, trustee of The Co-operative Foundation; and Sarah Robinson, Manager of The Co-operative Foundation.
Michael Fairclough, head of community and campaigns at The Co-operative Group, said: “Truth about Youth is about helping young people deal with the challenges of growing up in a culture that has widespread negative perceptions of youth and we hope that by working with The Royal Exchange Theatre and supporting projects which enable young people to work with adults, the media and the wider community, we will be able to make a real difference.”
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“Truth about Youth is about helping young people deal with the challenges of growing up in a culture that has widespread negative perceptions of youth...."
And corporate publicity for the Co-op too of course.
Yeah, big businesses should do everything anonymously, or just not bother at all.
Don't be so naive.
Who is being naive?
Michael Fairclough, head of community and campaigns at The Co-operative Group was not telling the whole truth when he said what this scheme is about. He wasn't telling a lie, just omitting the part of the truth which doesn't sound so caring and altruistic.
The Co-op is using profit from flogging bank loans, insurance, exdpensive food, insurance etc and spending it on corporate publicity like this. Big deal. Any one can use customers money like this if they so wish.
Except the Co-op is owned by its members, anyone can become a member and have a vote about how it works and a share its profits. Its not driven by the desire to make money for corporate shareholders, so when it supports the comunity its because its members want and voted for it to do that, if it pushes the brand as well then so what? Its a brand that manchester should be very proud of.