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Cheadle: The Manchester Beat Part Three

John McCready, with back-up from Jonathan Schofield, finds it up and down on High Street

Published on March 9th 2014.

Cheadle: The Manchester Beat Part Three

IT'S EASY sometimes to let your psychogeographical sense take over. On a cold, wet and windy winter's afternoon Cheadle, on initial inspection, offers little in the way of joy.

Cheadle feels… well… real. Proper. It even has a waterfall. Sort of. 

But later in early March on a fine and very busy Saturday it appears a different place. The secret it seems is to get there early as some people start to shut up shop – literally – by four on Saturdays.  

Cheadle - the parish church and the White Hart pub


Cheadle - the parish church and the White Hart pub

Watermeads to the northWatermeads to the northNot that the attractions of Cheadle are exclusively confined to the shopping area. North and south there is pleasant green space. These are a short walk from the car parks which are so cheap they feel as though they’re mocking city centre prices. 

Instead of £7 for two hours in the King Street West car park in Manchester, here it’s 40p in Massie Street East; for four hours in the same city centre car park it’s £15, in Cheadle it’s 80p.

True, there’s a bit more to do in Manchester city centre.  

Bargain parking


Bargain parking

Smart villas, Charity Take-Over and an Astonishing Interior

A short walk from the car park on Massie Street East is a gorgeous conservation area called Brooklyn Crescent with Victorian villas set round a central gardens. It’s ‘leafy’ defined. Maybe Posh and Becks were inspired to name their first born by places closer to their ex-Alderley Edge home than was previously thought. 

Woof woof ho hoWoof woof ho hoThere seems a theme in Cheadle with the ex-United player and the Spice Girl. The dog grooming shop at the Stockport end of the main drag is called Posh'n'Barks.

Puns and jokes are all over Cheadle. Just up from the dog shop is the Royal Oak pub, the A-board outside reads ‘Warning!!! This pub may contain nuts.’ The fish shop is called Sea, It Fresh. Genius.

Brooklyn Crescent reveals how Cheadle developed in Victorian times as a well-to-do rail commute from the warehouses and counting houses of Manchester city centre. It also shows how Cheadle is still very much a desirable place to purchase property.

Given this, the disparity between the house prices and the high street is strange.  

Lovely Brooklyn Crescent - the kids in the picture aren't that small, they're just far away


Lovely Brooklyn Crescent - the kids in the picture aren't that small, they're just far away

The high street, called engagingly High Street, is not a handsome thoroughfare. It can feel jaded. Unlike Rochdale say, where the recession left a shanty of empty premises, here the units have been body-snatched by charity shops. Every single name in that world is in evidence – or at least nine of them. Or was it ten?

These are seemingly full of old dears tinkering with the china, a few bearded young dudes kneeling before the vinyl trying to find a 50p win that's worth a thousand and those long wax-coated, bush-hatted Terry Pratchett types hanging about in the non-fiction.  

High Street - the charity shops are massing


High Street - the charity shops are massing

The Oxfams and Minds, together with a heartily proper old school barm selling butchers, an authentic ancient tobacconist and a few sprouts in the way of a post greasy spoon cafe culture suggest fresh possibilities in the central areas of this suburb of almost 15,000 inhabitants. 

A wedding chimes out at St Mary's where the tower clock spells out warnings where the numbers should be. ‘God Forget Not’ is fine but ‘Time Is Flying’ is a scary slogan hanging as it does over the memento mori of the packed graveyard. 

 The clock of doom


The clock of doom

An excellent bag of steaming chips outside Mac's Plaice sees me strike up conversation with James Regan and his wife Joan, who are local residents. I think he really just wanted a chip. "Sometimes it feels like we've been forgotten by Stockport and Manchester", he muses. "And sometimes, that's a good thing!'. 

One of the interiors of one of the shops in Cheadle is not easily forgotten however.

It’s a wonder.  

The best intact Art Deco cafe interior in Greater Manchester? Probably


The best intact Art Deco cafe interior in Greater Manchester? Probably

Best Art Deco chrome?Best Art Deco chrome?The St Ann’s Hospice charity shop used to be a patisserie and café bar created by the Weinholt family who still have a shop in Alderley Edge. Downstairs it looks much like any typical charity shop but the stairs give the game away.

There’s a chrome niche and chrome tiles and a chrome handrail that leads upstairs between jade glass walls to two artful rooms. Here is the best Art Deco shop or cafe survival from door handles to domed ceiling in the region. 

Ok there might be a second-hand and sweet bridal area in one room and books, togs and bric-a-brac in another, but the perfect movie-set appeal of a genuine 80-year-old Art Deco is everywhere. Remarkable. Where's Gatsby?

Esther, the shop manager, said, “We’re very proud of the interior. It makes the shop special. Cheadle is still a proper village with a lot of people who’ve lived here a long time and some of them remember the place when it was a patisserie. It’s nice to welcome them back for a browse around in 2014.” 

Esther finds her niche


Esther finds her niche

Astute Observers, Victoria Wood and John Lewis

There are other astute observers of village life too. "Cheadle is old money still shuffling on and new money that's worked hard and is just getting to the point where it can begin to spend on non-essentials,” says a particularly articulate 'just' Anthony on the table next to me at Costa. 

He sees me scribbling in a notebook and can't help himself, asking what I'm up to, bored by his Guardian. “I don't want it to be vibrant so I have to wait twenty minutes for my coffee or pay four quid for an artisan loaf. If I want that kind of entertainment, I'll drive into Didsbury.” 

I recall the Costa we're sat in was the first one I ever visited and the first one I'd seen outside a city centre many years back. That was likely in the late 80s when Victoria Wood's Kitty character, played as a sniffily assured and secretly cynical middle-class middle-aged well-to-do tea shop habitué, would frequently mention Cheadle as her home town.  

A fine line in funny pub signs and shop names


Cheadle is good for funny pub signs and shop names

It was clear that Wood saw the place as a signifier of a certain kind of unchanging probably Mail-reading genteel England. Traipsing past the poverty barometer that is Iceland, shows that while a lot of that still exists, the picture isn’t quite so clear cut anymore.

I suspect the ghost of Kitty drifts through Lakeland Plastics not too far up the road in Handforth, where modern ladies who loaf get all their trinkety kitchen gadgets and cupcake ephemera, or finds herself cooing over the headscarves in John Lewis, a high street and High Street killing mile or so away from the old centre. 

The 1,600 car parking spaces at John Lewis priced at zero pence are even cheaper than the 40p per hour parking in Cheadle. Is it any wonder that high streets sometimes seem abandoned by all but the public transport using classes? Is it surprising that shopping in the UK has retreated into separate silos?   

St Mary's, the lovely old church


St Mary's, the lovely old church

Bombers, Locked Churches and Agatha Christie

Fortunately Cheadle's history suggests it might thrive again. 

Hitler's bombers, targeting local plane wing manufacturers, made several attempts to rid the North West of that lovely Art Deco interior and much else - on one occasion killing the residents of a single house in February 1941. 

The names of the unfortunate victims are hewn into the distinctive local war memorial alongside those of fallen soldiers, such was the shock at the incident.

The place has been an important centre since pre-history and occupied by the Romans and the Celts. The name itself is a combination of Chad Hill referring to the fact that St. Chad apparently preached here. The Domesday Book refers to the area as Cedde - a corruption of a Celtic word for wood. Modern day Cheadle was a wooded area at the time, fenced off as a hunting ground. 

The most tangible link with the past is St Mary’s Church. What still stands was mostly built in the reign of Henry VIII but there had been other less permanent wooden structures on the site going back to the 12th century. Inside there are some beautiful details on the inside including that old favourite the tombs of dead knights.

You have to take the guidebooks' word for it being ‘beautiful’ behind the big oak door because Cheadle’s oldest and most important monument lies locked three ways on a Saturday - see picture below.

So if you believe this is the House of God, he’s not taking callers on the busiest day of Cheadle’s week. How odd. How wrong given the church's pivotal position, given the reason for Cheadle becoming Cheadle is because of this church. 

God's not taking callers on Saturdays


God's not taking callers on Saturdays

Abney Hall just to the north is an impressive Victorian house that looks older. Its interiors were designed by Pugin and Crace responsible for much of the Houses of Parliament, indeed for almost creating the Gothic house style of nineteenth century Britain. Once the local town hall it now provides office space but is still surrounded by expansive wooded park land, part of it wetland - the River Mersey is just across the M60 from Cheadle. 

Agatha Christie’s sister married into the Watts family, who lived in the hall, in 1902. The Watts family had built their famous warehouse in Manchester – now the Britannia Hotel – in the 1850s. Christie visited on many occasions and Abney Hall in various guises appears in her books accompanied by the grand evocations of the kind of country life now only seen on Sunday evening telly. 

The wetland walks are beautiful as the winter season breaks and are home to all kinds of rare and wonderful plants and flowers.

Abney Hall Park gets the daffs

Abney Hall Park gets the daffs

Tobacco, Madeira and Problem Pubs

But enough of this Ray Mears stuff. 

Back on High Street I fancied a good old smoke. Not one of those daft looking pens you see people furtively sucking on, but the real stuff - baccy that's resolutely unwhacky and smoked by real men. 

Leader Services Ltd has been in Cheadle for at least 70 years. Outside, it looks mostly as it might always have been - a tobacconist selling pipes, adventurous blends and all the bits and pieces of paraphernalia to keep you alight. 

Stephen Leader manned the shop for many years, having grown up there while his father built the business. He's now retired and sold to Lynn Cawthorn, a former Civil Servant who went south but had enough and came home to something a bit less stressful. 

Leader Services is one of those hubs of village life with people, clearly regulars, popping in by the second for papers and long forgotten sweets from big jars, as well as Sir Walter Raleigh's finest.  

 Put that in your pipe and smoke it

Put that in your pipe and smoke it

Lynn tells me Stephen still pops in for a tinker. Well, you might not be able to leave it alone had you been hanging around here since the age of four. She has never smoked but he has taught her the secrets of the loose tobacco blends and handed down the instructions for the unique Cheadle No. 1 and 3. No one knows what happened to Cheadle No. 2. 

With a quarter of mint humbugs in my pocket (I don't smoke either, dirty habit) I head for the mysterious Collector's Yard through an arch that suggests it may once have been some historic coaching destination. 

Behind there’s a sort of odd, slightly scruffy courtyard, with some very temporary looking sheds at one end. These are treasure sheds.

Joao R. Da Silva, from Madeira, is in control of these madly adorable places. He presides over a kingdom of china collectables, books, records, chintz, crazy old toys, bottles, snuff-boxes, statuettes and so on. Look at the main picture at the top of this page for a true image of the gleeful chaos.

Joao R Da Silva and his treasure sheds


Joao R. Da Silva and his treasure sheds

Joao as a young manJoao as a young man“Sometimes people come here for props for TV and films you know?” says Joao. He’s proud of his treasure troves, he smiles all the time once you start talking to him and has a nice patter when in salesman mode. He even has a period postcard from Madeira showing him as a young man. Bit frightening that. What does that clockface say on the church? 'Time is flying' wasn't it?

Joao was worried about the main drag in Cheadle, saying the charity shops had made it difficult for him and that place, "needs some love. I love the people here. They have been very kind to me. I hope things change." 

Words that make sense surveying the boarded up George and Dragon pub - which has been closed and unloved for several years. If St Mary’s brackets one end of High Street, then the George and Dragon brackets the other.

This is a grand old coaching inn filled to the brim like a full pint of cracking ale with the history and heritage of Cheadle. It would make a great boutique hotel, it would make a decent restaurant for a mid-range restaurant group, but best of all it would make a great pub. Sadly as it’s owned by one of those Pubco monsters that are cannibalising UK pubs that looks the least likely of outcomes.  

Cheadle centre's main building with the church is now an eyesore


Cheadle centre's main building with the church is now an eyesore

Drinkeries, Eateries, Benny Hill and Faggots

The Star's shining stillThe Star still shinesAt least the Star, not too far away has an open door and the dark air of a place to hide from all that charity. At the other end of the High Street is the White Hart, on one of the Confidential visits, this was host to a few bridesmaids enjoying a stiffener before the main event next door at the church. It has a pleasingly authentic feel - like someone from the brewery turned up one day with a load of banjos and coal scuttles to hang from the ceiling and got laughed back to head office. 

Meanwhile Pizza Express does battle with the vast Istanbul Grill and the large Turquoise Restaurant for your sit down dollar, plus smaller competitors such as Bellinis Italian, the Lebanese cafe Jas Jas Jas and the tiny but intriguing Rio Brazil giving the impression that Cheadle's night time economy may well have life in it – if not enough to save the George and Dragon. 

Across the way, the Raja of Cheadle looks new. A real historical figure? Who can say? I do know there is a Cheadle Don. Or Don Cheadle, to be precise, an American actor and political activist who was Academy Award nominated for Hotel Rwanda. Peering through the window at Bellinis, I consider popping in and asking if the Don of Cheadle had ever arrived and demanded the corner table. They look far too busy with early lunch covers to be bothered with my nonsense.

Istanbul Grill goes round the bend

Istanbul Grill goes round the bend

There's a fair chance Lauren Drummond has had the kid's special there though. She's a bit famous and was born in Cheadle only twenty odd years ago. You see her in that peculiar strain of medical/educational drama - Holby, Casualty, Waterloo Road, Heartbeat. Noted football person Gareth Owen (Stoke, Oldham, Stockport, Port Vale) grew up here too.

Apart from Victoria Wood's Kitty, Cheadle's campest claim to fame is saucy singer and dancer Diana Darvey - a distinctly recognisable face from the Benny Hill show. She got to slap little Jackie Wright on the head in Michael Jackson's favourite comedy - for which the suburb should be very proud. They have funded statues on less elsewhere. The next time I watch Carry On Behind (and I do, at least twice a year) I'm going to look out for her.  

Diana Darvey keeps some old men abreast of the news - oooh cheeky


Diana Darvey keeps some old men abreast of the news - oooh cheeky

The lads in the decidedly unpretentious farm produce shop W Hulme look like they might have heard of her. But they haven't. Too busy creating massive Desperate Dan-sized products in the back. 

They do immense hearty looking pies, only missing a couple of horns, that probably need a man and a van to get home. Plus huge chunks of savoury duck - like something that might come out of a cannon - apparently popular with long term regulars. 

Steve has had the shop for two years and has maintained it the way it was, apparently, 70 years back.

It strikes me that no one really cares about the history of these things. Churches and monuments, yes, stately homes and toffee-nosed Town Halls too, but what about these little places? Places where generation on generation of kids have shifted unhappily and thought, “My mum's getting savoury duck for tea. I'm not eating that!” 

(For the uninitiated a ‘savoury duck’ is a faggot. For any US readers that's a type of food.)

Create It! A shop for crafty kids


Create It! A shop for crafty kids

Figuring Out Cheadle, Indian Tiffin Rooms and Waterfalls

It’s outside that wittily monikered Sea, It Fresh, that a lady who looks just like Victoria Wood’s Kitty, a passenger in a 4x4, asks me the way to John Lewis. I make some vague recommendation that she, "keep straight". How is it proper language deserts us when giving directions? 

This brings me back to the John Lewis point above, wondering just how these little places can take big blows such as 'name' department stores moving in, doling out free car parking and offering an 'exclusive' experience. 

Altrincham has been battered too - but there are new shoots there now - tiny interesting independents in the back streets, creating a fresh new appeal.

It’s hard to tell if the same can happen with Cheadle, but then look more closely and those charity shops aren’t as similar as they look with some specialising in books and records and vintage clothing as a draw.  

Rise like Superman Cheadle, John Lewis is not your Kyptonite (mad toys in Collector's Yard)


Rise like Superman Cheadle, John Lewis will not be your kyptonite (mad toys in Collector's Yard)

It seems to be working out for them. You can't get near the stuff in these places for the Pratchett's and those young men who look like Captain Haddock from Tin Tin. Of course a few cool book and vintage shops are not going to sustain a town centre. But these places attract other businesses, feeding Captain Haddock with cake and giving the cool indie chicks hoping to chance on some Mary Quant the chance to do a food shop on the way home. 

It's not a long-term future but a bridge to somewhere brighter.

Look more closely again and you see how charity shops mask other businesses such as the music systems specialist, the trendy women's shoeshop, the parents and kids craftmaking outlet, the flooring specialists, the carpet shop.  

Cheadle and child's play in the graveyard


Cheadle and child's play in the graveyard

What is clear is that Cheadle might be on the ropes, but it’s not out. And unlike many similar sized places in Greater Manchester looks like it might have the legs to stage a fight-back despite the big boys on the A34. Something as simple as a tenant for the poor old George and Dragon would signal a mighty turnaround. 

After all, John Lewis can never feel ‘right’ in the same way this ancient place with Abney Hall, that glorious parish church, all those genuine pubs, that range of restaurants, Joao R. Do Silva, ‘savoury duck’, curious charity shops, that Art Deco interior, the hairdressers, the post office and all the other retailers above, can feel ‘right’.

Cheadle feels… well… real. Proper. It even has a waterfall. Sort of. In Abney Hall Park.  

A grotto waterfall in Abney Hall Park


A grotto waterfall in Abney Hall Park

Nor does John Lewis, or any of the A34 car park retailers, have the Indian Tiffin Room. This restaurant on Chapel Street, close to Massie Street East car park, is breaking new ground in what we might expect of Indian food in the UK. Confidential writer Deanna Thomas fell in love with the place in this article – click here. And she knows a thing or two.  

Indian Tiffin Room - this is absolutely topnotch food


Indian Tiffin Room - this is absolutely topnotch food

As the Saturday afternooners left and Cheadle centre poised itself for a different type of customer – somebody has to fill all the food and drink places - Confidential popped into La Petite Bijou, a curious cafe meets wine-bar establishment.

The tea was excellent, the walnut and coffee cake was exquisite. Bob, the owner, proudly talked about the resident tarot reader upstairs and the regular live music here majoring in jazz.

Perhaps Cheadle might become West Didsbury over the river given time. 

I tell the owner about Confidential writing this feature and ask if I can take his picture. Out comes that sense of humour shown by all the daft shop names and pub boards in Cheadle. 

“That’s a good camera if it can take pictures of cartoons,” says Bob with a smile.

The Manchester Beat Part One: West Didsbury

The Manchester Beat Part Two: Prestwich

Bob, more than a cartoon


Bob, more than a cartoon

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12 comments so far, continue the conversation, write a comment.

JacobMarch 10th 2014.

The closure of the George a result of the rising crime in the area, one too many ram raids unfortunately. The high st needs some enterprising indie shop owners with vision to take a punt, some units not already occupied by charity shops, and support from the local council, but I suspect with Costa, Sainsburys, and two tescos(!) already fighting over the scraps the battle's lost already.

SaffronMarch 10th 2014.

Any particular reason the photo of the tobacconist is upside-down?

1 Response: Reply To This...
firepufferMarch 11th 2014.

We live in a topsy turvy world!

Neil SimpsonMarch 10th 2014.

Funnily enough, I was there on my bike on Sunday and sat on a bench outside St Mary's Church to eat my lunch. I went there by accident really, as I had gone to see Barnes Hospital and ended up in Cheadle!

Poster BoyMarch 10th 2014.

There will never be 'fresh possibilities' for high streets like Cheadle, whilst charity shops receive relief from business rates, which artificially increases the market rents and ergo, the level of business rates payable by other retailers.

2 Responses: Reply To This...
AnonymousMarch 10th 2014.

Sounds like bitter bollocks. How EXACTLY does charity shops rates relief increase rents?

Poster BoyMarch 11th 2014.

...and it sounds like your ignorance is bliss.

AnonymousMarch 14th 2014.

The presence of an Iceland in Cheadle isn't much of a poverty barometer, seeing as it has been there since the early '80s, as has Quality Save, albeit in a smaller form, and there was always numerous charity shops on the high street when I was growing up there in the '70s and '80s.

AnonymousMarch 17th 2014.

The church clock spells out Forget Not God, which makes slightly more sense than God Forget Not.

1 Response: Reply To This...
ClivigerMarch 17th 2014.

To my mind it works either way. One is classic old school fear of God and the published way is asking God not to forget us. I bet the orginators thought both meanings part of their message.

AaronMarch 19th 2014.

Check out the gorgeous fashion boutique opposite the Indian Tiffin room (also gorgeous) Some absolute finds in there, and run by a true Local lady, and fashion fanatic. Wardrobe Cheadle it is called, and has some stunning pieces.

AnonymousMarch 27th 2014.

Don't forget a mention to the Imperial Chinese Restaurant, fitting in with the rest of Cheadle its unpretentious but the food is superb and the staff are so friendly. There's also a cute little ice cream parlour who's name escapes me. Hopefully the new owners of the Deli will make improvements. Cheadle definitely has a future, just needs someone to take a risk and try something new there... I've always felt a decent health food shop would work well there.

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