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Carlsberg refreshes LFC strip no more

Reds pack up troubles in a kit bag worth £80m from bank

Published on April 8th 2010.

Carlsberg refreshes LFC strip no more

The new Liverpool kit for next season, to be used between 2010 and 2012, was unveiled yesterday.

The all red strip is, according to makers Adidas, is aimed to convey the pride and passion the fans have for the Liverpool red.

Liverpoolfc.tv says: 'The adidas strip represents a modern interpretation of the one worn during the triumphant 1989-90 campaign, in which the Reds won title number 18.'

The new strip ends a 17 year association with Carlsberg as sponsors in a deal worth £80 million to the club over four years. It is emblazoned with the logo 'Standard Chartered' - a global bank whose somewhat fitting tagline is 'Restoring trust and supporting recovery'.

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