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Selfridges Manchester makeover

An update on the £20m facelift for the city centre store

Published on April 20th 2011.

Selfridges Manchester makeover

IT’S Selfridges’ biggest investment in any of its regional stores and the plan is to create “an extraordinary shopping experience” by September 2011, according to general manager Jane Sharrocks.

As shoppers enter the store from Exchange Square they will get a panoramic view down to the lower ground floor in what Selfridges are describing as ‘the world’s first 360 degrees shopping experience’.

The £20m redevelopment plan for Selfridges’ city centre Manchester store, which began in December 2010, will move to its next phase on 25 April.

The refit will see a reshuffle of two departments in the five floor Exchange Square building. All floors and the glass facade will be remodelled to provide additional floor space and enhanced natural light – eventually including a glass ceiling on the top floor with views of the city.

The lower ground floor, which currently stocks homewares and luggage, will be closed after end of trading on Easter Saturday to be transformed into a beauty department called ‘New Destination Beauty’. This will feature brands such as Chanel, Dior, Mac and Bobbi Brown. Fashion jewellery from the likes of George Jensen, Links of London and ToyWatch, designer sunglasses and a new restaurant will complete the area.

It may seem a bold move to move the current ground floor busy beauty department down to the basement, but according to retail design consultancy, HMKM, a new atrium will mean the area won’t be under the cover of darkness anymore.

As shoppers enter the store from Exchange Square they will get a panoramic view down to the lower ground floor in what Selfridges are describing as ‘the world’s first 360 degrees shopping experience’.

Christian Papa, Director on the project said: “The opening-up of the front atria creates fantastic views in to the beauty and accessories space, an area flooded with natural light.”

The former beauty department on the ground floor will become the home of luxury accessories including Tiffany, Cartier, Hermes, Chanel and Mulberry, which will each have their own dedicated area. The remaining fashion floors will also be completely refurbished in the next 20 weeks, as part of the investment.

The 126,000 sq ft Exchange Square store opened in 2002, welcomes over 80,000 customers each week, and currently employs 250 people with an additional 250 working in its concessions.

General Manager Jane Sharrocks said: “We are underlining our commitment to the store and the city by making this major investment. We received such a positive reaction to phase one of our remodelling project where we opened up the atrium in the store, that we are really looking forward to creating an outstanding shopping experience for all our customers with the project we are undertaking in phase two.”

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Eddy Alton TowersApril 21st 2011.

‘the world´s first 360 degrees shopping experience´ you say? I can go into any shop in the world - stand in the middle of that shop - turn around 360 degrees and have that experience.

tommyApril 22nd 2011.

Well I hope they do something about the floor on the ground floor, it's a disgrace. And what about the top floor? It's never looked finished with all that exposed stuff dangling from the ceiling, it's dark and claustrophobic, never go there unless I really have to

Tyson ThebeerhoundApril 27th 2011.

Do they really get 80,000 customers a week? That would average out at over 11,000 a day. Considering I've been in on days with customers making up about 10% of that daily total, they must really make up for it at weekends.

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