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Gerry Yeung Launches Korean/Japanese Outlet In TC

'Concept' restaurant - Wokooshii - with 'concept' name opens in the Trafford Centre

Published on March 19th 2012.

Gerry Yeung Launches Korean/Japanese Outlet In TC

THE doors are about to open on the latest venture from Gerry Yeung, well-known in the city for his work with brother Harry, at the Yang Sing. 

Wokooshii was by far the most popular according to the market research we carried out. Wokooshii has an Oriental feel to it and is also different enough to be memorable and catchy.

Yeung has unveiled his new restaurant Wokooshii in the Trafford Centre.

Described as a fusion of Japanese and Korean food, Wokooshii is situated next door to Yeung’s successful Yang Sing Cathay at The Trafford Centre. 

The branding for the restaurant was created by Altrincham agency RMS.  

The name came via a complicated process according to MD of Ruth Shearn. 

She said: “We created dozens of names from scratch, and Wokooshii was by far the most popular according to the market research we carried out. Wokooshii has an Oriental feel to it and is also different enough to be memorable and catchy. To maintain authenticity, our head of design, Dave Merrell, used a Japanese brush pen to create the corporate logo. He then created a strong visual theme for the exterior and interior of the restaurant.” 

Gerry Yeung said: “This is the Year of the Dragon which hopefully bodes well for Wokooshii. In time to come we hope to roll out this brand nationally. The menu will feature a range of dishes that capture the very best of Japanese and Korean cooking.  New dishes will sit alongside classic favourites like Shabu Shabu, Tempura and Bibimbap.”

The restaurant employs around ten staff and represents £200k of investment in refurbishment.

It's all a bit odd though.

Confidential finds making up a name a curious notion when Korea and Japan both have perfectly good languages to reference.

We wonder if in some Trafford Centre equivalent in Shanghai perhaps there's a English German combination restaurant called something like Oldabbeyschnitzel. Not that it will really matter if the food tastes good and after all, ersatz suits TC of course.

Wookooshii logo - the word translates as..er.. WookooshiiWookooshii logo - the word translates as..er.. Wookooshii

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10 comments so far, continue the conversation, write a comment.

pollolocoMarch 19th 2012.

hmmmm...a Chinese guy opening a Japanese/Korean restaurant with a daft name?? Let's hope it's a lot better than the absolute garbage they serve in the Cathay restaurant.

SquirrelitoMarch 19th 2012.

SOunds like a Pokemon character. What about "Queen Min" - the Korean Empress assassinated by Japanese agents during the build up to conquest?

Mark GarnerMarch 19th 2012.

Excellent final sentence there Jonathan, another five years of no ad revenue from TC ...

AnonymousMarch 20th 2012.

A portmanteau brand name? That will never work, will it? Just ask Amtrak, Comcast, Velcro and SONY!!! Tsk xxx

1 Response: Reply To This...
CheesmanMarch 20th 2012.

It's not a composite name it's a made up one

Isabella JacksonMarch 20th 2012.

Well, not quite a made-up word. It's a combination of 'wok' and 'oishii' (=delicious in Japanese). Allegedly.

Judith SummersMarch 20th 2012.

Who cares about the name? Bet it won't be a patch on the Japanese/Korean fusion restaurant in Altrincham which is regularly frequented by a ManU Korean player because the food is so good!

AnonymousMarch 21st 2012.

Can't believe how nasty and negative people are on here. Surely we should be celebrating enterprise that creates jobs not knocking it? Shameful.

NorthernGeezerMarch 24th 2012.

If its shyte then the name wont mean f*** all will it.
Unfortunately, the Yeung brothers reputation aint that high in Mancunia is it.

Sylvia HoMay 26th 2012.

I went 3 weeks ago and the food was not good. Coming from Chinese origins, I know my pan asian food and love cooking. The sushi wasn't good, maybe it was the rice used prob not Sushi rice. Sushi is better at Samsi or even Yo Sushi. We ordered the Beef Bim bat earthen bowl. First of all, the egg should be almost raw not fully fried to mix in the earthen bowl with the fiery red sauce. Also we ordered katsu pork thinking it will come with curry sauce, it was dry and the wrong breadcrumbs were used ( not panko)it was drizzled with fruit sauce, not to my taste. To top it off, the Chinese tea pots joined mugs were the most awkward things to drink from. Not for me, think I will go to Specialised Japanese/ Korean restaurants next time.

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