Hanging Ditch Picks Up Decanter Award

MANCHESTER wine merchant hangingditch (that's how it's written all lower case) has been named 'Innovative Wine Merchant of the Year 2011' by Decanter magazine.

It’s the latest plaudit for the operation set up just three years ago by Ben Stephenson and Mark Dent.

“We saw a dramatic increase in take up of single bottles to take home after people had tried a glass in store."

“We are delighted to be recognised for what we are trying to do here," said Stephenson.

“We wanted to create a non-stuffy environment for people come and choose wines in a relaxed way.”

Based in a listed building between Manchester Cathedral and Harvey Nichols, hangingditch is a modern interpretation of the 'Enoteca' concept.

“Enotecas are typically not just wine shops, but social hubs where you can catch up on gossip and relax," said Stephenson.

"The traditional UK wine shop does not address these social aspects and is not particularly female friendly. We've created a well-designed space where you will want to stay for a while to shop, drink and watch the world go by.”

Any of the wines sold in the shop can be drunk on the premises for a fixed £6 corkage or customers can sample a rotating selection of wines by the glass.

Growing customer confidence and supplier support now means they can offer premium wines that retail at £15-£20 a bottle by the glass and Stephenson said: “We saw a dramatic increase in take up of single bottles to take home after people had tried a glass in store. This, coupled with two, six or 12 bottle discounts has led to significant sales growth.”

hangingditch supplies local bars and restaurants such as Albert’s Shed and Dukes 92 and is looking to increase the wholesale arm of the business.