Welcome to Manchester Confidential
Reset Password
The Confidential websites will be undergoing routine updates. This may cause the sites to go offline. We apologise in advance for any inconvenience.

You are here: Manchester ConfidentialFood & DrinkFood & Drink Retail.

We road test the new Waitrose

Simon Binns thinks other supermarket chains should be afraid, very afraid

Written by . Published on November 5th 2010.


We road test the new Waitrose

It’s here. The first proper Waitrose to hit Manchester city centre opened on Spinningfields this week, so I took myself off there to check out its first day and buy a few treats for the office.

First impressions?
It’s a big, imposing store although I’m not sure the chain-smoking hordes outside the Crown Court are the ideal backdrop.

Once inside, it’s light, bright and to be honest, I got a bit overwhelmed by the sight of all the tasty, unhealthy convenience foods retailers normally stick in these types of stores.

What’s in there?
They’ve got all the usual stuff – ready meals, fresh pizza and pasta, a fine range of cakes (plum tart caught my eye) and a decent stack of booze, including their own-branded organic wines, beers, cider and perry.

Was it busy?
Yep, and full of your key Waitrose demographic – 30-50 year-olds in business dress and the few of your younger office workers looking for a lunchtime sandwich.

What did we buy?
Dark chocolate and ginger biscuits and chocolate tiffins. Both absolutely delicious, especially with a mug of tea. Proper biscuits for chocolate lovers.

Will it do well?
I’ll say. The store is laid out in a u-shape leading you nicely around stuff-you-want-for-your-tea-tonight to stuff-you-want-now, through to baked good and biscuits (stuff-you-know-you-shouldn’t-buy-but-do-anyway) and the last-minute wine and flowers for your significant others.

All the staff seem, young, smiley and helpful, and the chap on my till was honest enough to admit he’d made a few mistakes on his first day. Haven’t we all?

It knocks the spots of any Tesco or Sainsbury’s I’ve seen in the city centre; whereas Co-op’s look nice but often have a limited range of products. If they can keep it looking as clean and tidy as its first day, it’s a great addition to the city centre.

Like what you see? Enter your email to sign up for our newsletters which are chock-a-block with more great reviews, news, deals and savings.

EARL OF DIDSBURYNovember 7th 2010.

This is a great store now we just need a Booths in the city centre.

To post this comment, you need to login.Please complete your login information.
OR CREATE AN ACCOUNT HERE..
Or you can login using Facebook.

Latest Rants

Darren

I've always loved this building. Crazy it's been empty for so long when it's next to a major…

 Read more
Ghostly Tom

I quite like the grittiness of Stevenson Square. It has had some work done. All that's needed is…

 Read more
Joan

See you there, Calum.

 Read more
Calum McGowan

It looks bloody ridiculous. I'm in!

 Read more

Explore The Site

© Mark Garner t/a Confidential Direct 2017

Privacy | Careers | Website by: Planet Code | SEO by The eWord