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London's Urban Food Fest Off To A Soggy Start In MCR

L'Oréal Blackett thinks the new Shoreditch food party is three months early

Written by . Published on March 3rd 2015.

London's Urban Food Fest Off To A Soggy Start In MCR

PULLED pork everywhere? Check. Giant, phallic frankfurters? Check. Live music? Check. We're familiar with the street food festival recipe by now. And on paper, Urban Food Fest had all the right ingredients to form another succesful street food event, after all, it's found much success down in Shoreditch.

Not so much in Manchester, not this time.

While the weather is much to blame here, the Urban Food Fest still lacked vibrancy. Post-8pm it was left to one man and his guitar to keep up the spirits. They needed Glenn Miller's big band.

On Saturday 28 February, the group launched its first street food party outside of London in the Euro Car Parks on Deansgate (opposite the Hilton). Its fifteen trucks pitched-up and served-up from 5pm until midnight, with popular Manchester vendors such as Piggie Smalls, Al's BBQ Shack and Ginger's Emporium (ice cream in February?) in attendance.

Prices averaged around £5 per dish and there was a good selection of ales and cocktails - so nothing we haven't seen before, then. It seemed the Shoreditch lot weren't planning on reinventing the wheel.

Dsc_1189Philly Cheese Steak by Als BBQ Shack

While their main Manchester competition - Guerrilla Eats and Friday Food Fight - have all acquired large indoor spaces, the Urban Food Fest was thrown open to the elements. Safe to say, the North West weather wasn't on their side. It was cold, wet and miserable, not even a giant 'chilli con Kanye hotdog' could heat up the atmosphere. 

Perhaps late-February with blustery Noah's Ark-tic weather wasn't the best time to launch an outdoor party in the North. Come summer, when the hordes do the usual migration to nearby Deansgate favourite Dukes 42 for outdoor terrace drinks and a tan, this set-up would have been far better received - everything is better when the sun is shining.

And while the weather is much to blame here, the Urban Food Fest still lacked vibrancy. Post-8pm it was left to one man and his guitar to keep up the spirits. They needed Glenn Miller's big band.

Still, the food on offer was good. The British pork sliders, Italian ham and basil wood fired pizza, Middle Eastern falafel wraps were all delicious.

Problem was to enjoy street food you need fingers... and I couldn't feel mine. Three months too early, chaps, I'm afraid.

Urban Food Fest will take place at Euro Car Park on Deansgate (opposite The Hilton) every Saturday from 28 February until October.


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12 comments so far, continue the conversation, write a comment.

Not that David!March 3rd 2015.

They were told but they knew best.....being from London....and the little people of Manchester not knowing about trendy stuff like this. It won't be here for long for the simple reason they can only get a temporary alcohol license for 6 months.

AdamMarch 3rd 2015.

#FRIDAYFOODFIGHT has this wrapped up.

1 Response: Reply To This...
AnonymousMarch 3rd 2015.

What? They offered everyone a scarf and gloves. Well wasn't that nice of them.

PaulMarch 3rd 2015.

I was looking forward to going to go to this but the weather was rubbish and was already sopping wet from walking round time so decided to sit in a pub instead. That was a good decision

Peter PeaheadMarch 3rd 2015.

In a car park on the edge of town , in the winter and in the dark with an average temperature this time of year a barmy 6 or 7 degrees. What could go wrong?

AnonymousMarch 3rd 2015.

Was anyone there when the marquee blew over??

Paul SoanesMarch 4th 2015.

It was a shame really, like L'Oreal said the weather certainly let it down and the lighting arrangements were dismal but the food was great. Did not stay long eat up and headed to the Cask bar mmmmmmmmmmmmmmm1

AnonymousMarch 4th 2015.

never heard of this lot at all.

RevaulxMarch 4th 2015.

A couple of years ago we went (on ManCon's recommendation) to a similar event under a railway arch opposite Salford station. It was a massive success and we had a fabulous evening. Conclusion: in Manchester please ensure your plans include a roof over your head...

Poster BoyMarch 4th 2015.

Three months too early? More like eighteen months too late...

Ms PedanticMarch 5th 2015.

Dukes 92?

Helen BMarch 6th 2015.

I went on Saturday and the food and craft beers were really good. I liked the live music too. Look forward to trying the cocktails instead this Saturday and other street food dishes!

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