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Amelia Rope Chocolate review

Sleuth on a PR freebie that worked

Published on April 18th 2011.


Amelia Rope Chocolate review

It’s dirty lonely work but someone has to do it.

Because you write about food people send you samples.

Usually these are very odd: new lines in packet soups based on piles of Friday night street vomit or bizarre and seemingly illegal gatherings of substances into what vaguely resembles a cupcake.

Sandinista 008.JPGAll of these are accompanied by prose so purple it looks like the inside of open-heart surgery. So this week we got some chocolate sent out by Selfridges called Amelia Rope Chocolate.

Rope.

Chocolate.

Oh dear.

The description was even more annoying. ‘The subtle and seductive Dark Lemon, captivating Pale Lemon and Sea Salt which uses organic lemon oil and Maldon sea salt and Pale Rose Edition which is a must for all rose lovers – it is often compared to Turkish delight in a chocolate bar.’

Oh Lord we thought. That isn’t even a sentence. 

And then wow.

Breaking open the chocolate we found it was good. The pale rose had an average cocoa content at 39% but came with a real tagine tang of rose – definitely somewhat like Turkish Delight.  It was a revelation in fact, all elegantly packaged in handsome brown paper with an ooh-la-la lingerie inner wrap of lush purple. A pleasant purple unlike the prose mentioned above.

The cold slap in the face was the news that Amelia Rope chocolate is only available round here except in the bloated carbuncle of The Trafford Centre – Selfridges in Trafford Centre to be exact.

Sleuth is a sideways glance at the city. If you want a flavour of a typical Sleuth column click here.

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