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RIP Technics turntables

Panasonic announce the end of Technics turntables

Published on November 18th 2010.

RIP Technics turntables

‘IPod therefore I DJ’ is set to become the musical mantra for future generations after Panasonic announced it will no longer produce Technics turntables.

After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.

There’s been much conflicting information all over the net in the ‘will they, won’t they’ Technics extinction saga. But according to Fact a London-based music magazine, Panasonic have finally decided to pull the plug – the news all credible DJs across the world have been dreading.

In a statement released this week, Panasonic said: “Panasonic has confirmed that it ceased the production of its Technics-branded analogue turntables this autumn.

“After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.

“We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue to digital.

“In addition, the number of component suppliers serving the analogue market has dwindled in recent years and we brought forward the decision to leave the market rather than risk being unable to fulfill future orders because of a lack of parts.

“Panasonic employees who have been working on the analogue turntable range have been redeployed elsewhere within Panasonic – many of them continuing to work in Panasonic’s Audio Video Business Unit.”

Confidential contacted Eastern Bloc – the record shop in the Northern Quarter that celebrated its 25th birthday this month - to find out what they make of the news which could, in the long run, be detrimental to their business.

Jim, the man behind the counter, didn’t seem overly phased at the announcement, rather preferring to believe the rumour he’s heard on the DJ grapevine that it’s actually just the Technics MK 5 turntables that will be discontinued.

He said: “There’s been so many arguments about this, but I believe decks will always be about in the industry. Many DJs do use other equipment such as laptops and CDJs but I think the turntable will remain the best way, simply because vinyl sounds much better.

“We haven’t seen much of a change in business in the shop although house and techno vinyl sales have gone down, most likely because a lot of that is digital. But for dubstep and drum ‘n’ bass there’s been no change at all.”

Still, if you’re an aspiring DJ, now might be the time to get bidding on eBay. You may just bag yourself a piece of history...

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5 comments so far, continue the conversation, write a comment.

AnonymousNovember 18th 2010.

Blimey, it must be a slow news day

Big news actuallyNovember 19th 2010.

It's not in the news section, it's in the music section. If you're not interested in what's going on in the music industry, get out of this section.

Big Snooze ActuallyNovember 20th 2010.

You spin me right round baby, right round like a record playing,right round, right round or rather you might if only you could get a turntable. However, I am sure you have everyone's sympathy about this, given the devesating effect on your intelligence that caused you tell some casual passer by to 'Get Out!' (of a website for chrissakes!)

AnonymousNovember 21st 2010.

I 'm sure there are enough in attics world wide to meet demand for ten years. Personally I began as a BSR person proceeded to an Ariston (now having been fixed by AudioT) and have a Rega lying around somewhere but I don't scratch I play.

There are plenty of turntables around including those suitable for DJ's

jimboofmancuniaNovember 29th 2010.

Will football players have to stop doing the 'scratching a record' celebration now?? Will RnB singers have to stop saying that the DJ is 'spinnin da track'?? Will Mixmag have to change it's name to Digitallybeatmatchedmag?? Will Grandmaster Flash bring out a single called The New Adventures of Grandmaster Flash on the 8gb Hard Disks of Steel? who knows....

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