THIS September, MTV UK will be staging MTV Crashes Manchester - a live music event in collaboration with Manchester City Council.
The free, ticketed event, which will feature a performance by an international headline act, will be filmed by the global network as part of its MTV World Stage programming franchise, which showcases live performances across its 640 million home network around the world. Previous concerts across the world have featured acts such as Beyonce, Lady Gaga, Snoop Dogg, Katy Perry and Justin Bieber.
"Manchester has played a key part in fostering new music and artists from the 60s right through to today’s breaking acts and, with such a significant musical heritage, it’s only fitting that we stage our next ‘MTV Crashes…’ event in the city."
In addition to an MTV World Stage show, the MTV Crashes Manchester partnership will also include bespoke on-air programming which will explore Manchester’s long music heritage and contribution to UK youth culture.
MTV Crashes ManchesterMark Swift, vice president and commercial director of Viacom Brand Solutions UK & Ireland, said: "Manchester has played a key part in fostering new music and artists from the 60s right through to today’s breaking acts and, with such a significant musical heritage, it’s only fitting that we stage our next ‘MTV Crashes…’ event in the city. Against the backdrop of a very special live music event, we will leverage our UK and international multi-platform networks to creatively promote Manchester as a must-visit tourist destination for youth audiences in the UK and around the world."
Cllr Rosa Battle, Manchester City Council’s executive member for culture and leisure, said: "Manchester has led the charge in musical innovation through the years, creating an incredibly vibrant place that continues to produce some of the country’s most exciting contemporary acts – making it the ideal city for MTV to crash. Already a hotbed of ambitious events, this concert will add to Manchester’s reputation as one of the world’s most forward thinking destination cities, with arts and culture firmly at its heart.”
Watch this space for more details on MTV Crashes Manchester, including event date, venue, artists confirmed to perform and ticketing.
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