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Who wants Diesel jeans for £30?

Diesel is celebrating its thirtieth birthday this Friday by selling one-off jeans for £30 in their King Street store

Published on October 7th 2008.


Who wants Diesel jeans for £30?

Jeans are what we like to call 'staple clothing'. They may come in all different colours and fits but they're always in fashion. Jeans go way back.

Not to blow their own trumpet at all, Diesel say they are credited with being the denim brand. Founded in Northern Italy in 1978, the company is currently celebrating '30 years of mixing cutting edge design, fit, wash and innovation'. And there's us thinking it was just a pair of jeans.

Diesel will be holding birthday bashes across 17 major cities and eight time zones, starting in Tokyo and ending in NYC. When the party hits Manchester this Friday, the King Street branch will be offering customers a not-to-be missed denim deal. 'Dirty Thirty Jeans' are a limited edition run of jeans for males and females retailing at £30.

Store manager Paul Shakeshaft said: “This jean is a never-before-seen, strictly limited edition available only on that day. Our jeans retail between £85 to £250 – this is an offer not to be missed by Diesel and fashion lovers. Stock levels are strictly limited so get there early to avoid the queues.”

To get your bargain jeans, head to the King Street store from 10am on Friday 10 October.

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