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The General Store

Groundbreaking retail experience comes to Manchester

Published on December 11th 2007.

The General Store

As we move closer to 2008, hopefully we are moving further away from identikit dressing and garments that unravel quicker than a Columbo mystery.

One retail outfit which will be pioneering the crusade to bring well-hung articles with originality back to the high street is The General Store which launches on Saturday 15 December.

There is nothing ‘general’ about The General Store though. Three local and acclaimed fashion experts (David Mallon, founder of Ringspun and Elvis Jesus, founder of Religion, Darren Collins and former All Saints owner Stuart Trevor) are for the first time representing the individual Mancunian style by housing five hugely successful brands under its roof.

All of the established brands to be sold are already synonymous with cutting edge and rock n roll: Both Manchester born brands Ringspun and Elvis Jesus will be featuring – the former renowned for everything from combats to T shirts; while the latter combines rock album style with religious imagery.

Bolongaro Trevor is the brainchild of Stuart Trevor and takes rock n roll to the tailors. Buddhist Punk combine cultural mystery with rock n roll while House of the Gods is a prime example of music inspired fashion. This just leaves the ever so sexy Religion which takes its inspiration from across the world.

Co-owner of The General Store David Mallon and owner of The Circle Club says: “The General Store marks a new era in fashion – combining brands we are all passionate about with a nod to Manchester and its unique sense of style. People are bored stupid with the same looks appearing everywhere. The truly stylish don’t WANT to look like anyone else. One day we want to take The General Store to the other countries our brands have already made their mark in – but we will always stay true to each locality – style is about individuality and there is no better example of that than Manchester.”

The prices at The General Store are as diverse as its styles and customers’ budgets - the idea being to provides something for everyone.

The store itself is as cutting edge as its stock. Located in the opulent Grade II listed Barton Arcade built in 1850, it forms a T shape with installation elements such as changing rooms designed like garden sheds and classical Georgian furniture torched and burned to a crisp, honouring both the past and present.

Stepping out of your comfort zone or your Primark pants can be a daunting experience but if you dare to be different then The General Store will definitely have something in store for you.

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