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Play around with Cream

Superclub marks 15th birthday with buzzy exhibition and competition to redesign logo

Published on August 7th 2007.


Play around with Cream

Yes, it really has been 15 years since the birth of Cream: super-club, festival organiser and unwitting founder of a whole glo-stick industry.

Now the doyen of the international dance music playground is inviting people to have a play around with its logo. “Customise Cream” is part of an upcoming event to mark its birthday: The Cream Show, at Albert Dock's Site Gallery.

Cream supremo James Barton says: “We will be celebrating our 15th birthday this October, and what better time to allow people to get creative with our brand image. Over the years the logo has been designed in hundreds of different ways for the many different events that we’ve held around the world. However, this is the first time that we’ve allowed anyone other than ourselves to get creative with it, I’m really excited to see the results. ”

The Cream Show, which opens on Wednesday August 22, for a month, will utilise sights and sounds of the Liverpool-born club, and John Byrne, curator of Site, is excited.

‘Cream represents such a cultural icon. Over the last 15 years, their music, visuals, attitude and state of mind have been one of the biggest influences on popular culture in the UK and around the world. To work directly with them on putting together this show is something of a dream come true - not just because they are who they are, but because this offers us all the opportunity to make a show which truly crosses over the borders between art, design and popular culture.”

Taking the Cream logo as your starting point, anyone is invited to send jpgs of their artworks and designs for this competition. Works can be fun, frivolous, critical, thought provoking or political.

,p>The best designs will be edited into a video which will be shown in the Liverpool Biennial Cinema at Site (and at this year’s Creamfields festival on 25th August). A version of the film will be available on-line.

Send e mails with your artworks/designs attached (as jpg images, 300dpi) to The Site team at sitegalleryliverpool@hotmail.co.uk
Remember to give some details about yourself and your ideas. Feel free to include a photo of yourself if you wish. The final deadline for this project is Wednesday August 15.

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Anonymous

Depends on the arse.

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Anonymous

As usual mancon make no reference at all to the Irish Festival again .

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Anonymous

Double whammy of good markets too - Levenshulme have a food and drink only market on Saturday and…

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There are no excuses for arse-kissing.

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