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Manchester’s got talent

Graduate fashion designer, Asha Modi, takes the talent title...

Published on September 14th 2009.


Manchester’s got talent

21-year-old graduate fashion designer, Asha Modi from Mansfield, scooped the prestigious title of North West Young Designer of The Year 2009 at the grand final in Manchester’s Triangle Shopping Centre.

The inspiration for Asha’s collection is the drape and femininity of vintage undergarments, men's tailoring and Anish Kapoor for the colour pallette.

The competition aimed to discover the next Matthew Williamson, and after hundreds of entries the ten finalists were chosen to showcase their collections in a fashion show, modeled by some of the industry’s top models, including Britain’s Next Top Model star and cousin of Abbey Clancey, Chloe Cummings.

Beating off competition from nine other designers, Asha’s collection, wowed the panel of judges and after much deliberation, Asha was crowned winner pipping the two runners-up - Lucy Anderton from Clitheroe and Warrington’s Lucy Lambert – to the post.

With the standard of this year’s finalists ‘amazingly high’ according to the judges, as the winner of the contest, Asha will no doubt take great pride in now seeing her collections housed in independent retailer, Unique Boutique in the Triangle.

The inspiration for Asha’s collection is the drape and femininity of vintage undergarments, men's tailoring and Anish Kapoor for the colour pallette.

Asha said: “I am absolutely delighted to have won, especially after having seen the high standard of competition from the other designers. Having the opportunity to sell my collection in a real boutique is literally a dream come true and I couldn’t have wished for a better start in what will hopefully by a long career in the fashion industry.”

Maria McGreevey, owner of Unique Boutique said: “We only stock pieces from up and coming independent designers and provide a boutique environment in the city centre for which local, national and international designers can sell their collections to Manchester’s more discerning dressers. Asha’s designs will offer our customers a really individual and wearable style that I have no doubt will be extremely popular.”

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