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Is this the future of fashion?

Debenhams launch a designer suit with a lot of bottle

Published on April 9th 2009.


Is this the future of fashion?

When it comes to eco-friendly clothing, it's hard not to think of crazy hippy creations such as milk bottle top bikinis and dresses made out of newspaper.

Well now, thanks to Debenhams, you can wear rubbish without looking rubbish. The department store has just lauched their first garments made entirely from recycled plastic bottles that would otherwise have ended up in landfill sites.

The project to create clothing from 100 per cent recycled sources has taken a year to perfect. The outcome is a tailored women's trouser suit which wouldn’t look out of place in the boardroom. The only difference is that it is made from 50 bottles which are put through a special process involving melting them down, refining the mixture and weaving it into a soft, but hard - wearing type of polyester.

The single-buttoned jacket is nipped in at the waist with a subtle herrigbone lining, while the trousers have a modern shape with a boot-cut finish, ensuring the suit ticks all the right boxes for the fashion conscious female.

Debenhams claims its eco-suit is an innovation which saves energy, reduces CO2 emissions and cuts down land-fill sites. Costing just £55 for both the jacket and trousers (jacket £35, trousers £20) the store feel it has also managed to avoid the “green premium” that customers purchasing environmentally friendly products often end-up paying.

Elena Antoniou, a spokesperson for Debenhams said: “We are proud of our creation as it’s right on trend in terms of fashion, and kind to the environment, without costing the earth. If it proves popular amongst our customers then there’s no reason why we couldn’t extend it to menswear.”

The suit is available in sizes 10 – 22 and can be purchased in Debenhams stores countrywide or via the Debenhams website.

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Dingle BellApril 9th 2009.

Hardly the first garments made from recycled plastic bottles! What about those ugly shapeless 'fleece' things that slobs wear? Surely Debenhams, like other shops, has been selling them for years!

angry of west derbyApril 9th 2009.

If you need a bigger size do they use more bottles?

louApril 9th 2009.

Why ony starting at a 10??? I need an 8, and sometimes a 6 in jackets. I think it is terrible that it gets harder and harder to buy smaller dress sizes.

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