Pete’s been putting his designing hat back on.
The city’s Creative Director, Peter Saville, ex of Factory Records, Dior, Givenchy and so forth, has designed some special Manchester wrapping paper for Christmas ‘09.
You can judge the design for yourself on this page.
Vivid, intense, visually exciting. Saville has showered Manchester's Christmas shopping with electric rainbows, with oscillations of colour. Just to look at it lifts the mood.
Manchester’s official word on the paper is this.
‘In keeping with the city’s ‘original modern’ ethos, Saville’s aim for the multi-coloured abstract design, was to subtly evoke the warmth and emotion of Christmas in a contemporary way. It has been printed using six colours rather than the traditional four-colour process.
‘Only five thousand tubes will be available, each containing two 1 metre x 70 cm sheets and they will be on sale from 16 November from the Tourist Information Centre in St Peter’s Square, Manchester City Art Gallery’s shop, the gift shop at Urbis, Visit Manchester’s Christmas market stall in Albert Square and on-line at www.visitmanchester.com and from Vinyl Exchange in the Northern Quarter. Priced at £2.99, this exclusive multi-coloured glossy paper can also be framed, offering a unique Christmas present.’
Saville himself says: “When I was approached to design a gift wrap for Manchester I thought it was a fantastic idea and something I have never done before. Designing a successful wrapping paper is not easy but working together with colleague Howard Wakefield, who lent his technical expertise, we’ve come up with a great result.”
Mr S is forgetting here the old saying about judgement being in the eye of the beholder. But we'll let him off because we think the design is fabulous. Vivid, intense, visually exciting. Saville has showered Manchester's Christmas shopping with electric rainbows, with oscillations of colour. Just to look at it lifts the mood.
If you're one of those, a) aesthetes who are fastidious about presentation, b) an anal retentive obsessive (you choose) and care about the whole look of your gifts, from wrap to contents, then £2.99 seems a very reasonable price to pay for Saville’s lush wrap. It is better than his rather thin recent logo for Manchester shown here, and reveals his long-standing love of vivid colour perfectly.
We’re definitely going to get our hands on some of the stuff.
And one final thing.
This initiative from Cityco, Marketing Manchester and GMPTE, is apparently the first time a city has created its own giftwrap.
For Manchester this ‘first’ isn’t quite up there with initiating the first industrial society, splitting the atom or developing the first stored computer (all good Manc achievements) but it still reveals a welcome sophistication even if it is with a non-essential item. It’s exciting in all the ways the recently revealed Christmas TV ad (click here) and the railings on the tram stations aren’t (click here). Maybe we can wrap the stations in this paper.
Giftwrap is a humble commodity but this version should be given to every councillor and council officer as an example of local design standards they may want to emulate.
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