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Drive-in Movie hits the city

Sian Claire Owen talks about drive-in cinema at MOSI

Published on January 14th 2008.

Drive-in Movie hits the city

The Museum of Science and Industry will be showing work by Salford-based artists, Jo Clements and Sam Ingleson.

The INSTRUCT exhibition includes a ‘drive-in’ movie showing 1950s social guidance films, and the launch of a new art-based board game.

Onlookers will be treated to free popcorn dished out by usherettes, and a car sharing scheme is in place for those who don’t have their own vehicle.

In post-war America, social guidance films were commonplace, instructing school kids and adults alike on everything from social etiquette to managing budgets.

As Clements explained: “The films are very funny, they’re really dated. They give advice on things like good table manners, but they also cover serious issues like delinquency. They can influence our perception of what America is today, and what they were trying to acheive back then.”

“I’m interested in archives and how you store footage,” she added. “It deteriorates rapidly, even digital versions, unless someone keeps on top of the archives.”

However, all will not be as it seems. Clements has created a system that will project random excerpts, leaving large chunks out. “By doing this, the films can take on a completely different meaning,” said Clements.

For the first night only, the museum car park will be transformed into a gigantic drive-in movie theatre, where the films will be shown on a 20 ft screen. The sound will be broadcast direct into the audience's cars by radio transmission. “It’s only going to be transmitted over a short distance,” said Clements. “I’d hate for it to end up on Coronation Street.”

Onlookers will be treated to free popcorn dished out by usherettes, and a car sharing scheme is in place for those who don’t have their own vehicle.

Meanwhile in the museum shop, game fans will enjoy Ingleson's exhibition, a new board game based on her methods of working as an artist. This game will be played by six strangers. Like rats in a lab, the performance will be observed by the audience, their dialogue and exchanges captured by the artist.

“The aim of the game is to collect research and propose a piece of artwork at the end,” she said. “During the process the volunteers need to run around and draw things.”

Ingleson has never played her game in full, so understandably there’s a healthy amount of first night nerves. “I quite like the idea that I don’t know what’s going to happen, I’m at the mercy of these strangers!”

Ingleson has created six limited edition versions of the board game that can be purchased at www.salfordleftfield.co.uk

Both artists are thrilled about exhibiting at the museum. “The warehouse is gorgeous. It looks like the sort of place where you’d store or archive things, so it was perfect for the films,” said Clements. “

The exhibition previews on January 15th from 6.30 to 9pm, after which the exhibition runs until January 25th from 10.30 to 4.30pm in the 1830's Warehouse.

Admission is free.

Click here for more information.

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