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If you're confused by all the talk about using social media like Twitter and Facebook as a way of developing a business, this conference coming up at Lancashire County Cricket Club in September will help you sort out the myths from the facts.
Beyond 2010 will bring together internationally-renowned speakers to focus on practical ways that businesses can use social media to connect with existing customers and attract new ones.
Big names who will teach delegates at the event include: management guru Dr Edward De Bono, who is on Accenture's list of the 50 most influential business thinkers in the world; Matt Doris, the leader of Facebook's European Marketing Solutions group; and Peter Kim, a leading thinker and analyst on social business.
It's an opportunity to learn how to create an effective social media strategy, how to measure its effectiveness, and how you can position your business to benefit from the future trends in social media. The speakers advise some of the world's leading businesses on their social media strategy – this is an opportunity to garner their knowledge for your own company.
If you work in marketing or business development, you'll definitely want to be there. But it'll also be useful for anyone involved in the strategic development of a business, or in changing the way a business works.
The event will run as a full-day conference on 20 September at The Point, Lancashire County Cricket Club. To see the full programme and buy tickets, click here.
We've got two tickets for the event to give away to readers. To be in with a chance of winning, just enter your email address below.
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